Silver company triggers a gold rush
Lenexa's Silpada Designs aims to put its jewelry at the forefront of fashion.It was Jewelry Girls Gone Wild.
Three thousand women from across the country ran into the exhibit hall at the Kansas City Convention Center on Friday morning to get the best seats at the Silpada Designs convention.
They climbed on chairs and waved their arms so friends could find them in a mob that was rocket-fueled by estrogen and Chanel.
Not a one wasn't wearing Silpada, the sterling silver jewelry sold nationwide through home parties, a la The Pampered Chef.
