Healthy profits lie in going green
Shaklee CEO predicts 'double-digit' growth with company's launch of toxin-free products; economists not so sureSAN FRANCISCO - Shaklee Corp. believes that by Going Green, it can produce a bumper crop of greenbacks.
The Pleasanton-based marketer of nutritional, health care and household cleaning products has been at the forefront of being friendly to the environment, a point its executives made repeatedly at its 50th anniversary gala in San Francisco on Thursday. Now, the company is convinced that its decades-long commitment to "green" products can dramatically increase its sales and profits.
To be sure, Shaklee's push to launch a line of toxin-free household products, plant 1 million trees, install solar power in impoverished African villages, sponsor expeditions to the Arctic to investigate global warming, become the world's first carbon-neutral corporation, and generally tout Shaklee as a "green" company, can all burnish the firm's corporate image.
