Tupperware struggles to reinvigorate its empire
Source:
MSNBC
March 20, 2006 issue - When a friend invited New Yorker Brenna Sinnott to a Tupperware party last month, she was skeptical. "I pictured all those old green containers my mom had," says the 24-year-old. "I didn't really know what to expect." To her surprise, there wasn't a stodgy storage container in sight at the party. But the ruby-rimmed plates on which the crudites were served, the glasses the hostess filled with Chardonnay, the stainless-steel fondue pot in which guests dipped marshmallows and fruit into melted chocolate-all these were available in the catalogs that sales consultant Tinamarie Engel handed out. By the end of the evening, Sinnott and her friends had placed orders totaling nearly $600. "This was definitely not your mother's Tupperware," says Sinnott, who works at a Manhattan publishing house. "I had no idea how cool the products would be."
Link:
Tupperware struggles to reinvigorate its empire
TUPPERWARE Business Opportunity Profile
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