Direct-selling house parties still popular Times have changed since Tupperware started selling plastic food containers at home parties more than 50 years ago.
The legendary pioneer in the direct-sales industry continues to be a familiar name. Tupperware is sold in more than 100 countries worldwide, led by a mostly female sales force of more than 1 million people. Early on, Tupperware executives wanted to encourage women to take charge of their careers by offering them financial independence, flexible work schedules and training to develop their own business.
Those same selling points have let to a broad expansion of direct-sales opportunities through hundreds of companies.
Now, merchandise available at home parties ranges from jewelry, handbags and belts to body scrubs and pajamas. Other categories include cookware, coffee, wine and gourmet food.
