ADA TOWNSHIP -- It's all about taste and nutrition. Not so much about Amway.
That may be the key to success for Simply Nutrilite, the highest-profile product launch by Alticor and its Amway/Quixtar sales unit in recent years.
The line is the first introduced since pledges made by corporate leaders earlier this year to create more compelling, easier-to-sell products.
The introduction comes after years of being tagged as a company where selling products is secondary to selling "the opportunity."
"We fashioned these products based on taste first," said John Stecco, team leader for the product launch. "This is something that is designed to be surprising.
"We designed them so the reaction is, 'OK, this is good for me?'".
