International dietary supplements marketer Herbalife said it has received its direct-selling license from China's Ministry of Commerce, following a period when the government prohibited direct sales companies.The global direct marketing company sells weight-management, nutritional supplements and personal care products in 62 countries via a network of more than one million independent distributors. But it had adopted a retail business model for China in line with domestic regulations.
Chinese authorities moved to restrict direct-marketing due to a prevalence of scams and Herbalife's re-entry into direct sales in the country could signify a new and improved avenue of sales.
