New kid in direct selling injects vigour to industryAfter expanding to 20,000 distributors since its soft launch in Malaysia some 18 months ago, Synergy Worldwide, a US-based direct-selling company, opened its biggest office in the country at Berjaya Times Square on Jan 21.
Officiating at the launch were Synergy Worldwide's Malaysian partner, Tunku Naquiyuddin Tuanku Ja'afar, Domestic Trade and Consumer Affairs Ministry secretary-general Datuk Seri Talaat Hussain and Synergy founder and president Dan Higginson.
Higginson said Synergy was first launched in 1999 in Japan. In 2000, it was ranked No. 8 in the annual Top 100 Hottest Growing Businesses by Entreprenuer Magazine and Dunn & Bradstreet.
Synergy products, which cover skincare, haircare and nutrition, were developed by award-winning scientists Dr Jack Pfeifer and Dr Ann De Wees Allen, and a team of experts in anti-aging and nutritional products.
"Ninety per cent of the companies out there focus on ingredients whereas Synergy focuses on technology and delivery systems from some of the top scientists who spend numerous years finding delivery mechanism and to give higher consumption value to the products," Higginson said.
