XanGo is Expanding Its Lineup
Source: Salt Lake Tribune
"XanGo, maker of the first mangosteen juice supplement, is expanding its lineup after almost five years of selling a single product.
This summer, the Lehi supplements maker will introduce XALO, a new juice that combines aloe, green tea, grape seed and XanGo's signature ingredient, the mangosteen. Test markets for XALO (pronounced zay-lo) are Germany, Belgium and Austria.
The move coincides with an increase in consumer awareness about the mangosteen, grown mostly in Southeast Asia, and a flood of new products containing the exotic fruit. Still, the decision to introduce a product was not without some trepidation.
"It was a pretty lengthy discussion," said John Digles, XanGo's senior vice president of sales and marketing. "But what it came down to is we are a category creator and as we do business around the world, we are looking to lead our category with the world's best mangosteen products."
Grape seed is known for revitalizing the skin, and aloe vera assists with digestion. Both are recognized and celebrated in Europe, so it made sense to start there, Digles said, adding, "XALO is about cleansing from the inside out."
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XanGo is Expanding Its Lineup
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