Passion Parties CEO Pat Davis is interviewed in this transcript from Marketplace.publicradio.org.At a home in Ventura, California, about a dozen women are having a Passion Party. It's kind of like a Tupperware party. They play games and sample products while a representative talks them through a whole line of intimacy items.
[ "This is our soy seduction massage candle. . ." ]
Passion Parties' business is growing 40 percent a year. CEO Pat Davis credits a lot of that success to making women comfortable.
PAT DAVIS: My goal was to really address mainstream, and to make the products, the marketing the catalogues, everything we did, appeal for every woman, so that she didn't feel intimidated.
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