GRAND RAPIDS, Mich. — Quixtar is on its way out. Amway is on its way back.Direct-sales giant Alticor Inc. confirmed Wednesday it will phase out its 7-year-old Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. name in North America.
There also will be less use of the name Alticor, which represents a holding company.
U.S. employees received the news last week in an internal memo from company Chairman Steve Van Andel and President Doug DeVos, a copy of which was obtained by The Associated Press.
