Amway hopes its once well-known name will help revive the direct sales company's brand in North America.The Ada, Mich.-based firm dropped the name in the U.S. and Canada in 2000 after becoming part of Alticor Inc.
It is pumping millions of dollars into market research and national ads, and plans to use the name Amway Global before reverting to Amway in about a year.
The company will reach its 50th anniversary in May and sold everything from health and beauty items to household cleaners.
