Amway India Enterprises, a direct selling FMCG company, is looking to the expanding health and wellness market in the country.Amway now wields the mightiest monopoly in the Indian direct selling market generating revenue of Rs 1407 crore in 2009, in addition to the nutrition and wellness segment which contributed to roughly 50 percent profit.
The Indian health and wellness foods market which currently stands at Rs 10,150 crore; is set to post a CAGR (compounded annual growth rate) of 30-35 percent during the next five years and is expected to reach Rs 55000 crore by 2015, according to the Tata Strategic Management Group.
The momentum behind such growth rates during this segment will be fueled by a rise in disposable income, consumerism, demographics and a general desire to maintain a healthy lifestyle.
