Amway Enterprises Pvt Ltd, currently has 130 branches across the country of India and plans to open over 170 new branches by 2013. Amway India is a major direct selling FMCG Company in the country and intends for its expansion to take place during next three years as it focuses on a 25 per cent year-on-year growth for the next five years.Amway offers over 115 products across five categories: Nutrition & Wellness, which brings in roughly 50 per cent of Amway India's total turn over, Personal care, Home care, Cosmetics and Great Value products.
With Amway's goal of meeting market demand, it has recently tripled the capacity at its Baddi (Himachal Pradesh) manufacturing facility.
"With an aim to strengthen our network base, we are planning to increase the number of touch points (branches) up to 300, by adding 170 new branches across the country in the next two-three years. We are also planning to launch 6 to 8 new products every year," William S. Pinckney, MD & CEO, Amway India, said at a press conference during plant visit of reporters to its Baddi facility in Himachal Pradesh.
"Amway’s focus in the past 2-3 years was to improve consumer access and awareness, which paid off handsomely. We have grown from Rs. 799 crore in 2007 to Rs. 1407 in 2009 crore over the past three years, essentially as the quality of the Amway pick-up centers has undergone a sea change, and is more experiential for the consumers. We are eyeing 25 per cent year-on-year growth for the next five years," Pinckney said.
