YouTube was asked by XanGo’s parent company, DBC, LLC, to pull a Tahitian Noni International video about its new bioactive beverages. The video portrays various superfruit juices failing in their attempts to conquer the stable iridoids of Tahitian Noni Bioactive BeveragesAfter responding to YouTube, TNI expects the video to be available again within 10 business days. Currently, the video is still available on major web sites such as Yahoo, Flickr, Vimeo and Facebook.
“Interesting that a competitor asked YouTube to pull the video, such a strong reaction to the video has brought more attention to it, and actually increased the interest and viewership. TNI has responded to YouTube, and the video should soon be back up.” stated Jeff Wasden, Vice president of Global Marketing for Tahitian Noni International.
TNI claims that the video known as "The Iridoid Difference" was created as an interesting and fun way to demonstrate the difference between TNI superfruit juices and others available on the market. In particular, the flavonoids and carotenoids in most superfruit juices degrade rapidly after processing, pasteurization, and in excessive light and storage periods. Tahitian Noni Bioactive Beverages are said to remain potent for the full duration shelf life according to the company.
