Amway Global Independent Business Owners (IBOs) have once again propelled the company to the top spot in online Health & Beauty (H&B) sales. According to Internet Retailer's annual Top 500 Guide to the web, Amway Global is ranked first in the Health & Beauty category for the seventh consecutive year, and 27th in overall web sales.Amway Global is the North American affiliate of Amway Corp., a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway Global's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway Corp. does not report sales by individual market. Enterprise-wide sales for Amway Corp. were $8.4 billion in 2009.
According to Internet Retailer estimates, Amway Global's online sales were more than $885 million in 2009.
"We are extremely proud to be number one in online health and beauty sales for seven straight years," says Steve Lieberman, Amway Global's Managing Director. "Our leadership in this category is largely due to the high quality and appeal of our major health and beauty brands, NUTRILITE supplements and ARTISTRY skin care and cosmetics. The real credit, however, belongs to the dedicated Independent Business Owners who drive our sales."
NUTRILITE is the world's leading brand of vitamins, minerals and dietary supplements, based on 2008 sales, and ARTISTRY skin care and cosmetics is one of the world's top five largest-selling prestige brands of facial skin care and colour cosmetics (based on a study by Euromonitor International).
The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway Corporation. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day money-back Satisfaction Guarantee.
Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2009 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.
