Tahitian Noni International (TNI) has announced the creation of a new industry in bioactive beverages. Armed with 14 human clinical studies, company leaders have realized that noni is more than just a juice-and they are using that information to set themselves apart from the crowded superfruit industry that they originally created.Noni is packed with bioactives — such as vitamins, minerals, and electrolytes — that produce biological activity in the body. The key bioactives in noni are iridoids, which have been closely studied for more than 50 years and have been linked to over two dozen real health benefits. Iridoids have been scientifically proven to eliminate harmful free radicals, maintain healthy HDL cholesterol at existing healthy levels, increase energy, promote heart health, boost the immune system, support DNA, and support healthy brain activity. They are also adaptogenic, which means they can adapt to an environment to safely benefit the health and function of biological systems.
"Our understanding of what our products do — including the importance of bioactives and the impact of iridoids — has changed the way we look at ourselves," said John Wadsworth, president of Tahitian Noni. "We've discovered that noni is superior in every way. It is more than a superfruit, more than a juice. And now we have the science to prove it."
"Just like we created the superfruit industry back in 1996, we will now create a new industry category of bioactive beverages. Beverages that provide proven health benefits through human clinical trials. Beverages with specific benefits that can be measured, quantified, studied, and reproduced. Tahitian Noni International created the superfruit industry – we will now create a new industry of bioactive beverages."
