TradeDoubler, the number one pan-European digital marketing company, today announced that it has been appointed by Yves Rocher, a leading worldwide cosmetics and beauty brand and the Creator of Botanical Beauty, to run an exclusive Pan-European affiliate marketing programme across twelve countries including France, Germany, Spain, Norway and The Netherlands. As a leading house-hold beauty brand, Yves Rocher’s aim is to capitalise on its brand reputation for quality to bolster its Internet presence and further increase sales through TradeDoubler's comprehensive affiliate network.With a presence in 88 countries on five continents with 13,500 personnel, excluding more than 215,000 through additional indirect jobs, Yves Rocher is a worldwide leader in quality cosmetics and beauty, with a heritage spanning of 50 years.
Through the strategic partnership with TradeDoubler, Yves Rocher has developed a comprehensive and refined online strategy to target consumers and maintain brand awareness in a more cost-effective manner, delivering increased results and ROI.
Sylvain, Dias, Internet Innovation Manager, Yves Rocher, commented, “We have seen a great return from the affiliate marketing programme, so much so that in addition to the initial 10 European countries already running, we have now added Norway and Denmark to increase our awareness and sales opportunities. TradeDoubler ensures that we reach the right advertisers to hit our target audience and once in place, the programme runs smoothly.”
Dominic Trigg, VP International Sales and Marketing at TradeDoubler, says, “Yves Rocher is a well known and revered beauty brand and we feel privileged to be working with them across Europe. They have received great results and feedback and we look forward to helping them increase their reach and deliver their message to the company’s growing market.”
TradeDoubler Affiliate marketing creates long-term advertiser/publisher partnerships across Europe's most extensive affiliate network, through programmes designed to drive long-term regular results. With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
