National Small Business Week kicks off May 23 in Washington D.C. In recognition of the campaign and annual gathering, Bonni Davis, Vice President of Sales for lia sophia, wants to offer women tips on how to become a successful business owner in direct selling. Davis says women should consider the following guidelines:
•Understand the industry: According to directselling411.com, "Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles." You should feel comfortable with this model.
•Follow your interests: What are your hobbies? If you could choose a second career, what would it be? These questions will help you decide what direction to take in the direct sales industry. There are many options out there, and just diving in head-first could be overwhelming. Narrow down your choices by products that interest you.
•Set your goals: Some women may choose direct selling to bring in extra money for essentials or unanticipated medical expenses. Others may want to save money for that special family summer vacation. And, still, some women may simply have a dream to own a business of their own. Take some time to think about what your personal and professional goals are and write them down to make them realistic.
•Look for support: When you enter the direct selling industry, you want to make sure you are joining a team that will support your business. The direct sales industry is about making long-lasting relationships -- not just with your customers, but also with your fellow consultants and corporate team. Check out the training, incentive programs and other rewards given to consultants through the companies you are interested in joining.
"A career in direct selling can be the perfect answer for women looking for a new full-time earnings opportunity; it can be the solution for those who want supplemental earnings, as well," Davis said.
For more information about lia sophia, visit www.liasophia.com.
