The concept of corporate responsibility, charitable giving and the marketing impact of both are the topic of an article on Financial Express by Kiran Yadav where Oriflame India is mentioned.“Whatever happened to Friedman’s concept that “business of business is business”! Today, most luxury brands are doing their share of philanthropy and as an expected spinoff, the ultra high net worth individuals are moving towards responsible indulgence. Did you just get a hint of oxymoron leanings there?
Consider Oriflame, which launched the ‘Power of Kiss’ initiative this February.”
The full article can be read at the link below.
