High Point hotels, restaurants and shops should benefit from the spillover impact of the well-attended Market America international convention taking place at the Greensboro Coliseum Complex this week. More than 25,000 people are expected to visit the Triad as Market America holds its annual convention from Thursday through Sunday. The event marks the 18th consecutive year that Market America has staged its convention in Greensboro, home of its global headquarters.
The Market America convention is expected to have a $21 million overall economic impact on the area, according to figures from the High Point Convention & Visitors Bureau. Approximately 1,000 Market America conventioneers are expected to stay in High Point this week, with an estimated economic impact on the city of $635,660, the CVB reports.
The Market America convention is the largest event overflowing from Greensboro each year on the High Point tourism front, said CVB President Charlotte Young.
Market America, a product brokerage and Internet marketing firm, provides customer managers with business, leadership and product training and product demonstrations at the event.
The Greensboro Police Department will manage major intersections in the vicinity of the Coliseum during the convention.
"It is recommended that commuters not attending the Market America convention be aware that the Coliseum/High Point Road area is expected to have a high volume of traffic during morning and evening rush hours, as well as the event's mid-day lunch break (approximately 12:30 -- 2:30 each day)," according to the city of Greensboro's announcement.
