Youngevity Essential Life Sciences (www.youngevity.com), which sells an extensive line of nutritional supplements and health and personal care products, announced today that it has signed a definitive agreement to acquire the distributor base and product line of Bellamora, a Tampa, Florida-based marketer of skin care products. The announcement follows another made just three days ago when Youngevity announced its acquisition of Washington state-based nutritional products company, R-Garden, Inc."Bringing Bellamora into the Youngevity Family advances our vision of building a large 'consumer cloud' of accounts that will buy, sell, and earn within a powerful new community of commerce," said Youngevity CEO, Steve Wallach. "Bellamora adds thousands of new distributors—and their social influence—to our already substantial network of sellers and customers."
Mr. Wallach said acquisitions are central to Youngevity's strategy to grow organically as well as geometrically. With each acquisition, Youngevity provides a commercial "home" to current and past direct sellers and their customers, who now have a larger and more varied array of hundreds of products to choose from, including the world's second most popular commodity, coffee. The Bellamora distributors and customers will become part of the company's DrinkACT (www.DrinkACT.com) division.
"For Bellamora sellers, this allows them to enter a strong company and sell not only their own products, but the whole range of Youngevity products, including our JavaFit coffee line. With Bellamora, we add yet another piece of the innovative, global, relationship-based sales structure we are building," Wallach said.
Youngevity CFO Chris Nelson said the Bellamora acquisition will be funded from operations.
