News Source: Press Release
"PROVO, Utah, Jan 07, 2012 -- Tahitian Noni International (TNI), the worldwide leader in the sales of noni products, and bioactive beverages, announced in a Global Kickoff Event that they will be accelerating the pace of innovation and greatly expanding their business focus in 2012. To better align with that innovation, and to help launch a new bioactives industry, Tahitian Noni International will be changing their name at the International Leadership Conference in April in Salt Lake City. The new name of the company in the US will be Morinda, with the tagline, Bioactives. "From the earliest days of the company, we've been more than just a noni company," stated John Wadsworth, president of Tahitian Noni International. "Noni is a bioactives powerhouse, with 14 unique iridoids that offer an astonishing range of health benefits. We couldn't have picked a more powerful medicinal plant to build a company around. We've always been a bioactives company. The new name stays true to our noni roots (since Morinda citrifolia is the scientific name for noni), while broad enough to capture the new bioactives vision. The name Morinda symbolizes everything that this company represents--past, present, and future."
The company is positioning itself to take advantage of greater opportunities, to solve even bigger problems in the market, and in so doing, to expand the opportunities for their Independent Product Consultants. The bioactive platform will include bioactive products from multiple sources, not just noni. "It is all part of a strategic effort to better achieve our original vision, mission, and goals--to enable us to transform more lives than ever before," continued Wadsworth. "What is changing is the scope of our mission, as well as our ability to affect lives--thus allowing us to reach larger markets in a credible way."
John Wadsworth concluded by saying, "We are committed to building a company that will last for generations. Our scientific research has allowed us to expand our vision, and helps us to evolve and innovate. This commitment allows us to embrace new discoveries and is what's leading us to change our company name to better reflect and encompass who we are."
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