Body FX Direct, in pre-launch as of April 2013, is the direct marketing arm of Body FX. Body FX produces high-intensity workout DVDs that have sold millions worldwide, as well as premium nutrition and weight loss supplements.
Body FX sells its fitness DVDs through infomercials. Customers who purchase a DVD set from Body FX will also receive a DVD advertising the company’s nutritional and weight loss supplements. A company-sponsored email informs customers about incorporating nutritionals into their fitness routine, and each customer will be assigned to a Coach (Independent Representative). Independent Representatives will receive these company-generated leads for free from Body FX.
