Dominator Clothing Review and Profile

Dominator Clothing no longer appears to be active as a direct sales company.

Original Npros business profile for Dominator Clothing, preserved below for archival purposes:

Dominator Clothing was an activewear and fitness-apparel company founded by former NHL goaltender Dominik Hašek, whose nickname was "The Dominator." The brand originated in Europe and later expanded into the United States, opening retail stores in Michigan in the early 2000s. The U.S. operation was based in Birmingham, Michigan, and sold yoga, fitness and casual activewear designed around comfort, stretch and body-conscious styling.

In September 2008, the company launched Dominator Clothing at Home, a party-plan division that allowed independent consultants to present and sell the clothing through private home shows. Customers received a personal-shopping experience, while hosts earned merchandise rewards based on party sales. Independent consultants earned retail profits on personal sales and could also recruit and develop additional consultants, although a complete official compensation plan with verified commission percentages and rank requirements is no longer publicly available.

The product line included women's activewear, yoga apparel, workout tops, pants, jackets, casual clothing and fitness accessories. The Dominator brand also produced athletic bags and other branded merchandise. The company's retail and party-plan activity faded after the late 2000s, and the consultant operation did not develop into a lasting national direct-selling organization.