The Elur company is focused on anti-aging and the development of wealth through the use and sale of its products. The company compensation plan is a linear model, offering payouts of not only downline distributor sales, but also side reaching members as well. According to Elur, this means that everyone who joins the company under you becomes a potential source of income producing streams.
Elur's mission is to remain "dedicated to the advancement of the science of anti-aging and wealth development. ELUR has positioned itself through its unique and in demand product lines and one of a kind distributor compensation model to effectively address and solve the two key issues of poor health and unbalanced wealth.", according to advance marketing materials that announce Elur's upcoming launch on May 15, through July 15, 2010 with an Internet launch of July 16, 2010.
Elur's pre-launch product line includes four core nutritional formulas, though it is difficult to determine if the products are in pill or juice format. The company is touting several study results for the effectiveness of each product already and advertises them as being designed to replace caffeine and the chemical substances most people ingest daily in the forms of coffee, energy drinks and super juices, with natural, effective alternatives.
The marketing materials claim that Elur MIND supports the body's natural stress suppressors, energy levels and to inhibit fatigue. According to the company's blog, Elur MIND also promotes alertness, concentration and mental clarity.
Elur states that studies on Elur CARDIO indicate that the product lowers bad cholesterol levels by over 30%, triglycerides by over 20%, blood sugar by over 20% and helped to raise HDL cholesterol levels by more than 30%.
Elur IMMUNE is promoted as being designed to boost, and protect the body's immune system and was also claimed to have been used in clinical tests.
Elur MULTI V is a multivitamin soon to be produced by the company and is described as a doctor formulated combination of natural bioavailable vitamins, minerals, plant sterols, amino acids, probiotics and other nutraceuticals that allegedly exceed the quality of other multi vitamins on the market. The vitamins are touted as including multiple servings of fruits and vegetables, probiotics, plant derived sterols, polyphenols, and catachens.
UPDATE 9/1/2010: According to an email from Dan Maltais, Elur will not be meeting their expected launch date. Company may be folding.
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Elur founder Dan Maltais Announces Company Closure
On August 18th, Elur founder Dan Maltais sent an update to Elur distributors announcing the company launch has been suspended indefinitely:"Good Morning. We sincerely hope this email finds you all healthy and well.First of all we would like to thank everyone for their patience and support over the last couple of months. Although Elur had the sincerest of intentions and loftiest of goals, unf...
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