Ethnic Expressions Review and Profile

Ethnic Expressions is a Georgia-based specialty retailer founded and led by Brian D. Johnson. It was established to provide African American consumers with culturally representative products and artwork designed to celebrate Black identity, heritage and family life.

The product catalog includes African American art prints and canvases, figurines, sculptures, clothing for women, men and children, handbags, tote bags, backpacks, jewelry and home accessories. Home products include pillows, throws, shower curtains, aprons, placemats, cutting boards, coasters, mugs and office accessories.

Ethnic Expressions historically used independent consultants, home parties and personalized sales relationships to distribute its products. The current opportunity is described as a Brand Ambassador or Affiliate Marketer prograAm. Participants promote products through their social networks and receive a 20% commission on resulting sales. The company also continues to offer online party hosting, but its current public materials do not describe downline commissions, recruiting bonuses or a multilevel rank structure.

EthnicExpressions.com remains operational and accepts retail orders. The current business therefore continues the original product mission while using ecommerce, online parties and affiliate marketing instead of a traditional MLM organization.