Gano Excel is a Malaysia-founded direct-selling company built around Ganoderma lucidum, also known as reishi or lingzhi mushroom. The company traces its roots to founder Leow Soon Seng, who began researching Ganoderma in Malaysia in the 1980s and launched Gano Excel in 1995. The company's original product lineup centered on Ganoderma, Excellium, and Gano Café 3-in-1, and it later expanded into a global direct-selling organization with operations across Asia, North America, Latin America, Europe, Australia, and other markets.
Gano Excel's products are centered on Ganoderma-based beverages, supplements, personal care, and related wellness products. Its current U.S. product presentation includes GanoCafé coffee and beverage products, GanoDaily personal-care and supplement products, and GanoPlus wellness products, including Ganoderma and collagen-based formulas. Company materials emphasize its privately owned Ganoderma cultivation and production system, and the international site states that Gano Excel is distributed in more than 70 countries and has more than 8 million customers.
Gano Excel operates as a direct-selling and network-marketing company. Its U.S. opportunity page promotes a home-based business model with affiliate enrollment, a virtual back office, personalized retail and networking websites, leadership training, webinars, sales materials, and more than 500,000 affiliates globally. The current U.S. compensation summary lists five income streams: retail profit, Fast Start, residual binary compensation, check-matching bonus, and a global bonus pool.
Gano Excel remains active. GanoExcel.com functions as the international Gano Excel site and worldwide contact directory, while GanoExcel.us is the current U.S.-market site and lists a Pomona, California contact address. In Malaysia, Gano Excel Enterprise Sdn Bhd and Gano E Worldwide Sdn Bhd are listed by the Direct Selling Association of Malaysia, with Gano E Worldwide described as a subsidiary of Gano Excel Enterprise using e-commerce, customer referral, network-building, and home-based business system