JuJuBelle Review and Profile

JuJuBelle no longer appears to be active as a direct sales company.

JuJuBelle is no longer active as a direct-selling company.

Original Npros business profile for JuJuBelle, preserved below for archival purposes:

JuJuBelle was a Denton, Texas-based direct sales and party-plan jewelry company launched in 2010 and operated by Rockin' Belles, LLC. The company was founded and owned by Jessica Kemp, Brenda Wells, and Maureen Morphew and described itself as 100% woman-owned, with no outside investors or corporate debt. Kemp served as CEO, Wells as COO, and Morphew as Quality Control Officer. At its height, JuJuBelle sold through independent consultants in approximately 30 states.

The company specialized in affordable, interchangeable fashion jewelry that customers could customize to reflect their personal style. Its system allowed buyers to mix and match chains and jewelry components, creating different combinations from a product line that reportedly included more than 1,000 items. Products were sold primarily through independent consultants and home parties, with customers also able to host parties in exchange for free or discounted jewelry. JuJuBelle referred to its independent consultants as "Belles" and promoted the business under the slogan "Define Your Freedom."

JuJuBelle operated as a party-plan direct-selling opportunity rather than a traditional retail jewelry company. Consultants earned commissions on personal jewelry sales and could build a business by holding parties and developing a customer base. Historical direct-sales listings advertised commissions of up to 45% on sales and a starter cost of approximately $149, although compensation terms may have changed during the company's operation.