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Sylmar created the new VIV energy drink, which will be sold under the 10 month old company Kiiera.
The Sylmark Group specializes in the sale of products via direct response television (DRTV) marketing, primarily through “long-form” infomercials lasting 30 minutes to market products directly to consumers and to create widespread awareness for such products to supports sales in a variety of retail channels. These companies also sell products through the Internet, catalogs, home shopping channels, credit card syndications, telemarketing, and print advertisements. The Sylmark Group’s products target primarily the fast growing housewares, exercise and personal care markets.
Sylmark and Kiiera will use a combination of network marketing and direct response to promote VIV. VIV, an all natural energy drink distributed in powder form, to directly compete with products like Mona Vie, Veema, Xango and other industry leaders.
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