Lifewave Review and Profile
Overview, company details, product information, news, events, rankings and Rep listings for Lifewave.
Lifewave Overview
LifeWave is an active San Diego-based direct-selling company founded in 2004 by David Schmidt. The company built its business around wearable, non-transdermal phototherapy patches and related wellness products, including X39, X49, Y-Age, IceWave, Silent Nights, Energy Enhancer, SP6 Complete, AcuLife, and Alavida. LifeWave has expanded significantly in recent years, with reported revenue rising from $20 million in 2018 to $555 million in 2024, and the company continues to sell products internationally through its website and Brand Partner network.
LifeWave operates as a multilevel direct-selling company using independent Brand Partners who sell products to customers and may earn commissions tied to product sales within their sales organization. The company remains active, but its opportunity and product claims have drawn recent regulatory and self-regulatory scrutiny. In 2026, DSSRC reviewed LifeWave-related field claims involving income expectations and health-related product claims, and the FTC separately filed an action against high-ranking LifeWave Brand Partners Steven and Gina Merritt over allegedly deceptive earnings claims. The FTC cited LifeWave's 2024 income disclosure showing average active U.S. Brand Partner earnings of $651 before expenses and that 79% of active participants earned no commission payments in 2024.
From company website: LifeWave is the world leader in the emerging field of organically constructed nano-antennas for the passive frequency modulation of the human magnetic field. These organic antennas, when properly constructed, are capable of passively modulating the human magnetic field for the purpose of communicating information to the human body via resonant energy transfer. The first commercially available product that LifeWave is offering is in the form of a patch. The end result is that users experience immediate improvements in energy, stamina and well being and nothing ever enters your body.
Lifewave Owners, Executives and Executive Consultants
David Schmidt
Steven Smith
Ronald Morefield
William J.H. Grand
Dr. Steven Haltiwanger, MD CCN
Npros.com archives executive bios for Lifewave and other companies. Use the links below for specific executive biographies and related company history.
- Dr. Steven Haltiwanger / Executive Staff
- David Brown / CEO
- Ken Rasner / Executive Vice President
- David Schmidt / Founder
- Steven Smith / Executive Staff
- Ronald Morefield / Executive Staff
- William J.H. Grand / Executive Staff
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Product Line: Lifewave Energy Enhancer Patches
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