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Lulu Avenue Profile

Lulu Avenue Logo
Lulu Avenue
300 Perimeter Park Dr, Ste A
Morrisville North Carolina 27560
Phone: 877-463-9782

Lulu Avenue™ is a direct sales jewelry company established in 2011 by Charles & Colvard, a publicly traded company based in Morrisville, NC. Lulu Avenue is the only direct seller that offers Moissanite®, a brilliant jewel created and patented by Charles & Colvard which was previously only offered at wholesale to the jewelry industry. Lulu Avenue calls Moissanite ‘’a girl’s new best friend…and the intelligent alternative to a diamond.’’

Lulu Avenue’s product line includes exclusive designs by celebrity designer Frances Gadbois, of the JudeFrances fine jewelry line. JudeFrances offers versatility with on-trend leather wraps, bracelets and Frances’s renowned interchangeable collection of pendants and charms.

At Lulu Avenue Trunk Shows, guests can try on rings, necklaces, earrings and bracelets embellished with Moissanite gemstones, as well as the exclusive LuLu Avenue by JudeFrances line featuring crystals and colored stones including turquoise, coral and pearl. Hostesses of Lulu Avenue Trunk Shows receive a minimum of 20% of retail sales in free jewelry and the opportunity to purchase more pieces at half-price.

Company Goals

The Lulu Avenue mission is ‘‘to create innovative, affordable, fashion forward designs of the highest quality and standards. We want to inspire, empower and teach women to achieve financial independence by offering a superior earnings opportunity via a unique social selling model, Lulu Avenue aspires to combine the power of technology with the power of relationships.’’

Enrollment Options

Lulu Avenue offers three starter kits for new Style Advisors, priced at $199.00, $399.00, or $999.00. All three kits include jewelry and accessories, catalogs, trunk show presentation cards, trunk show planners, cleaning cloth, order forms, and access to a personalized website and back office.

Compensation Plan

Lulu Avenue Style Advisors earn 25% commission on retail sales with the opportunity to earn an addition 5% commission bonus and an additional 3% to 18% on the sales of their team.

Lulu Avenue Owners, Executives and Executive Consultants

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Lulu Avenue Products and Product Reviews Product Line: Lulu Avenue jewelry designs by JudeFrances

Lulu Avenue News

Home Business News Archive

Lulu Avenue Announces Its Approval as a Full Member of the DSA
MORRISVILLE, N.C.--June 03, 2014-- Lulu Avenue, a wholly owned subsidiary of Charles & Colvard Ltd., is proud to announce its approval as a full member of the Direct Selling Association (DSA). During the one-year pending period just completed, the DSA reviewed the company's marketing and business plan to ensure compliance with the DSA's strict Code of Ethics. Becoming a member of the DSA is anothe...

Lulu Avenue Signs Exclusive Design and License Agreement with Frances Gadbois
MORRISVILLE, N.C.--March 20, 2014-- Lulu Avenue(R) has signed a new exclusive, design and license agreement with Frances Gadbois, effective immediately. Its prior license agreement with JudeFrances Jewelry was terminated with mutual consent of both parties.The agreement with Frances Gadbois, who designed the fashion and moissanite jewelry collections for Lulu Avenue(R) under its prior agreement...

Lulu Avenue Stays on Trend with New Mobile App
Morrisville, NC, November 22, 2013 -- Lulu Avenue, a direct sales and e-commerce jewelry company, has launched Leapfactor's Salesfactor iPad App. The Lulu Avenue Go iPad app is available via the app store for their Style Advisors to assist them in effectively running their business no matter where they are.The Salesfactor iPad app combines the cool and easy-to-use experience of consumer apps wi...


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Lulu Avenue Ranks Higher than 270 of 855 Companies in the Metrics Database.

Percentile Ranking: 31.70

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