Since 1963, Mary Kay Cosmetics has provided an innovative business opportunity for millions of women worldwide. Mary Kay cosmetics are marketed through independent beauty consultants and home parties.
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As the recession breeds layoffs, pay cuts and job uncertainty, the direct-selling industry appears to be reaping the benefits as workers seek supplemental income. Dan Howard, professor of marketing with Southern Methodist University’s Cox School of Business, said that in a recession, many workers are lured to direct selling. And local direct-sales companies, including Dallas-based Mary Kay Inc.,...
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