Nouveau Cosmetics Review and Profile

Nouveau Cosmetics no longer appears to be active as a direct sales company.

Original Npros business profile for Nouveau Cosmetics, preserved below for archival purposes:

Nouveau Cosmetics evolved from Nouveau Cosmeceuticals, a skincare and beauty direct-sales company founded by Ace Hawkins. The business originally focused on cosmeceutical skincare products developed with cosmetic formulation specialist Clifton Sanders, whose background included product-development work for major beauty companies. Nouveau marketed skincare, body-care, and hair-care products designed for a broad range of ages and skin types before expanding its offering under the Nouveau Cosmetics name to include a more complete line of color cosmetics.

The company sold its products through independent consultants using a home-party model. Consultants hosted events known as Nouveau Boutiques, where customers could sample and purchase skincare and cosmetics. Party hosts received incentives that could include free merchandise, discounted products, and half-price purchases. Consultants could join with Business Builder Kits historically priced at $99 or $149, which included products and catalogs used to begin selling.

Nouveau emphasized skincare products manufactured in relatively small batches and marketed its formulations as having a lower pH intended to improve absorption. Its earlier Nouveau Cosmeceuticals line included products for the face, body, and hair, while the later Nouveau Cosmetics business expanded further into makeup and beauty products. The company's mission centered on providing women with both beauty products and an independent income opportunity through direct sales.