Nu Life International Review and Profile

Nu Life International is a Hong Kong-based health-and-wellness direct-selling company founded in 1991 by Nasser Khan and Dr. Jawid Khan. The company began with a small office and a limited product line, then expanded into an Asia-focused network-marketing business built around its stated mission of "committed to promoting health and wealth." Nu Life's headquarters is listed in Tsim Sha Tsui, Kowloon, and the company maintains market contacts or related country sites for Hong Kong, China, Macau, Taiwan, Singapore, the Philippines, and Myanmar.

Nu Life's product line centers on wellness, functional food concentrates, nutritional supplements, personal-care products, and lifestyle-oriented health products. Its current categories include Functional Food Concentrates, Functional Food Concentrates Supreme, NuBasic, Living Water, Dermasta, Green My Body, and Aloe personal-care products. The company promotes product themes such as gut health, immunity, anti-aging, blood-lipid support, blood-sugar support, cholesterol support, detoxification, and general wellness.

Nu Life uses a direct-selling and network-marketing-style sales model. The company's materials describe a rewards program and a business opportunity for entrepreneurs, while its member-only PowerWeb system supports distributor or business-partner access. Nu Life International (Asia) Ltd. is listed as a member company of the Hong Kong Direct Selling Association, and Nu Life International (Taiwan) Ltd. is listed by the Taiwan R.O.C. Direct Selling Association. Its Hong Kong DSA membership also places the company under HKDSA rules covering consumer cooling-off periods, product-return protections, and inventory buy-back standards for direct sellers.