Nussentials Review and Profile

Nussentials no longer appears to be active as a direct sales company.

Original Npros business profile for Nussentials, preserved below for archival purposes:

NuSentials was a Houston, Texas-based health and wellness network marketing company that began building its distributor organization in 2006. The company recruited Independent Marketing Representatives to sell nutritional and wellness products, with its early business centered on supplements formulated with stabilized rice bran. NuSentials Holdings was initially publicly traded under the symbol NSHG before the public company became Alternate Energy Holdings through a 2006 reverse-merger transaction. The direct-selling business continued separately, and in 2008 Phil Mims took control of NuSentials and later served as its president and CEO.

The company's best-known product was MORE, a powdered nutritional supplement based on stabilized rice bran. Other products included RUN!, INSTEAD!, and LESS!, along with additional nutritional and wellness products introduced over the years. By 2011, the product line had expanded beyond supplements to include products such as soy candles. NuSentials marketed its stabilized rice bran products as sources of naturally occurring vitamins, minerals, antioxidants, and phytonutrients.

NuSentials operated as a multilevel direct-selling company through Independent Marketing Representatives. Representatives sold products to customers, enrolled additional representatives, and could earn commissions based on qualifying product sales and organizational activity. Autoship played a role in the compensation program, with the company's original 2006 Founders Program offering fast-track rank advancement and enhanced autoship commissions. NuSentials later developed online business tools, including the NuConnect social networking and communications platform and a Personal Marketing Platform that allowed representatives to enroll members, manage recurring orders, and monitor qualification status.

The company remained in operation for roughly 15 years but was heavily affected by the COVID-19 pandemic and related supply-chain problems. NuSentials temporarily closed around April 2020, later resumed direct product sales to customers without reopening the MLM opportunity, and ultimately ceased all operations on March 31, 2021. The closure was announced by Phil Mims.