Overview, company details, product information, news, events, rankings and Consultant listings for PartyLite Gifts, Inc.
PartyLite remains active at PartyLite.com, but the North American business is no longer operating as a traditional party-plan MLM/direct-selling company. PartyLite transitioned its U.S. and Canadian business from a direct-selling/affiliate model to a direct-to-consumer model effective March 1, 2024, while keeping a Brand Ambassador affiliate program.
Original Npros business profile for PartyLite Gifts, Inc, preserved below for archival purposes:
PartyLite traces its roots to Mabel Baker, a Cape Cod schoolteacher who began making and selling hand-crafted candles in 1909. The PartyLite name was introduced in 1973, when Mabel Baker's candle company created PartyLite Gifts, Inc. and adopted a party-plan direct-selling model built around independent sellers sharing candles, home fragrance, décor, and related products through home parties and customer relationships. By 2013, PartyLite described itself as the world's No. 1 party-plan company for candles, candle holders, flameless fragrance, wax warmers, holiday items, and home décor, with nearly 55,000 independent PartyLite business owners in 18 countries and more than $400 million in worldwide sales.
PartyLite later went through major ownership and structural changes. In 1990, PartyLite became part of Blyth, Inc.; in 2015, Carlyle agreed to acquire Blyth in a transaction valued at $98 million; and in 2016, PartyLite was combined with Candle-lite Company to form Luminex Home Décor & Fragrance. Candle-lite's own history states that the 2016 merger created Luminex, and that Luminex invested $12 million in the Leesburg, Ohio manufacturing facility in 2017, adding 92,000 square feet to a plant with about 1 million square feet of floor space.
PartyLite remains active as a home-fragrance and décor brand, but its current U.S. website presents the business as a customer-focused direct-to-consumer brand rather than the old consultant-led party-plan model. Current product categories include candles, flameless fragrance, body care, décor, fragrance collections, gifts, special offers, and related home-fragrance accessories. The current Brand Ambassador program is an affiliate-style program run through Awin, free to join, with a stated 10% commission on validated sales and a 30-day cookie; it is based on sharing links through social media, blogs, videos, and other content rather than building a recruited downline.
PartyLite is a member of the Blyth, Inc. family of gift distributors
Blyth Inc. is traded on the New York Stock Exchange, symbol BTH
Frank Mineo, CEO
Robert Goergen
PartyLite candles come in votives, tealights, jars, tins, pillars, triple wicks, melts, simmers, and ball candles. In addition to the various sizes and shapes of candles, there are scents available in fruit and citrus, floral, edible and spicy, herbal and woodsy, and fresh and clean; with a little over 39 scents total from which to choose....
The PartyLite catalog is available online from various consultant links in digital format, or directly from a consultant as a hard copy catalog. The catalog comes in two different versions; one is the main catalog, the other is the holiday insert....
Becoming a PartyLite consultant is a little different than most other start-up programs in that you host a ‘Starter Party’ and the profits you make from the party pay for your starter kit. A basic starter kit contains carefully selected samples of the entire product line, plus catalogs and business building tools to help you start your business....
PartyLite gifts are available as gift sets, for special occasions, for him or her, and a special selection devoted to teens. The gift sets consist of nurturing and scented soap sets, incense, jarred candles, and gourmet deserts. The special occasion are candles in specially designed holders such as angels, glass votive holders and wire type sculpture....
Purchases of PartyLite products cannot be made online, unless a consultant has a website that features PartyLite online. If you do not have or know of a consultant in your area, you may visit the company website and they will direct you to someone in your area....
A hostess of a PartyLite party can earn a percentage of her sales in products for herself. In addition, every hostess receives special offers and a hostess gift of her choice for hosting the party....
PartyLite products are known for their quality, great fragrance and long lasting durability. The candles and home accents are designed to coordinate together so that you can create entire palettes of color and fragrance room by room....
May 17, 2016 NEW YORK-Global alternative asset manager The Carlyle Group and Centre Lane Partners, LLC, a New York-based private investment firm, announced today that they have partnered to create Luminex Home Décor & Fragrance Holding Corporation.
This new holding company combines two global candle and home fragrance companies: Candle-lite Company and PartyLite. The two companies will oper...
October 14, 2015 PLYMOUTH, Mass.-- Blyth, Inc., a direct-to-consumer manufacturer and distributor of home fragrance, household products and accessories, today will name Harry Slatkin as Chief Executive Officer and member of the Board of Directors. Blyth, Inc. was recently acquired by The Carlyle Group, a global investment firm, in partnership with Mr. Slatkin.
Carlyle Managing Director Davi...
GREENWICH, Conn. and NEW YORK, Aug. 31, 2015 -- Global alternative asset manager The Carlyle Group and Blyth, Inc., a direct-to-consumer manufacturer and seller of candles and home fragrance products, today announced they have entered into a definitive agreement under which The Carlyle Group will acquire all of Blyth's outstanding shares of common stock in a transaction valuing Blyth at $98 millio...
March 4, 2015 -- Lights off! Candles on! That's the idea behind Earth Hour, which happens around the world from 8:30 p.m. to 9:30 p.m. local time Saturday, March 28.
Over the last eight years, Earth Hour has grown from a symbolic "lights out" event in Australia to an annual global event celebrated in 7,000 cities in 163 countries. It encourages individuals, businesses and communities to tur...
GREENWICH, Conn., Jan. 26, 2015 -- Blyth, Inc., a direct to consumer company and leading designer and marketer of candles and accessories for the home and health, wellness and beauty products, household convenience items and personalized gifts sold through the direct selling and direct marketing channels, announced that products sold by its PartyLite division, the world's largest direct-seller of ...
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