Pure Review and Profile

Pure no longer appears to be active as a direct sales company.

PURE is no longer active. It was a short-lived health-and-wellness network-marketing venture created by Wealth Masters International.

Original Npros business profile for Pure, preserved below for archival purposes:

PURE was a Texas-based health-and-wellness venture developed as a sister company of Wealth Masters International, or WMI, a financial-education and personal-development network-marketing company founded in 2005 by Kip Herriage and Karl Bessey. WMI initially planned to launch PURE in 2011, with Deanna Latson named as its first chief executive. After repeated delays and Latson's departure, WMI announced in October 2011 that physician Becky Maes and her husband, Dan Maes, would lead the company. PURE began limited operations through PureNow.com in January 2012.

PURE was promoted as a broad wellness company offering nutritional and anti-aging products intended to support energy, mental clarity and nutrient absorption. Its planned catalog included dietary supplements, beauty products, a fitness program, pet nutrition, dental-care products, nontoxic household cleaners and educational wellness recordings. However, most of that proposed assortment was never established as a substantial commercial product line. During the limited 2012 rollout, founding consultants were offered marketing brochures for approximately $30 and an amino-acid supplement package priced at approximately $300.

The company intended to sell through independent consultants using a multilevel compensation program connected to WMI's existing international distributor organization. WMI publicly promoted the forthcoming compensation plan but did not release a complete plan that can now be independently verified. Reliable figures for retail commissions, recruitment bonuses, rank qualifications, monthly purchase requirements or average consultant earnings were not identified. Becky and Dan Maes left the venture during 2012, only months after the limited launch, and PURE never developed into the full-scale direct-selling company originally announced.

PURE was effectively abandoned by 2013.