Overview, company details, product information, news, events, rankings and Rep listings for Rastelli Direct.
Original Npros business profile for Rastelli Direct, preserved below for archival purposes:
Rastelli Direct was the direct-to-consumer and independent-representative division of Rastelli Foods Group, a family-owned New Jersey food company founded by brothers Ray and Tony Rastelli. The business began in 1976 with a small neighborhood butcher shop and later expanded into meat and seafood processing, food-service distribution, international sales, retail stores, and online delivery. Rastelli began shipping food directly to consumers under the Rastelli at Home name in 2008, and that operation became Rastelli Direct in January 2010.
Rastelli Direct sold restaurant-quality steaks, burgers, poultry, pork, lamb, veal, seafood, prepared foods, desserts, and gourmet gift packages. Products were processed, packaged, and shipped through Rastelli Foods Group's own facilities, allowing the company to market itself as a vertically integrated food supplier rather than a reseller relying entirely on outside fulfillment companies.
The company recruited Independent Business Partners to sell products directly to customers and introduce additional representatives. Enrollment historically cost $49.95, followed by a $9.95 monthly fee for a personalized website and account support. Business Partners earned a 20% commission on personal retail sales, along with commissions of approximately 2% to 5% on purchases and sales generated by enrolled customers and representatives. Additional bonuses were tied to sales volume and rank. By 2011, Rastelli Direct reported having approximately 1,000 representatives nationwide, including about 50 in the Las Vegas area.
Rastelli Direct also encouraged recurring customer orders. Its loyalty program provided customers with 5% of their purchases in Rastelli Direct Dollars, increasing to 10% for customers participating in monthly automatic shipments. The program did not impose a minimum order frequency. By 2016, Rastelli Direct accounted for approximately 15% of Rastelli Foods Group's annual sales, while QVC had become its highest-volume direct-to-consumer outlet. The company shipped more than 100,000 QVC orders during the first quarter of 2016.
Company Goals
Rastelli Direct's goal is "to make available to you and your family at home the same great steaks, pork, veal, chicken, lamb, seafood and other products Rastelli Foods has sold to many of the world's highest rated restaurants, steakhouses, resorts and hotels for years."
Enrollment Options
The cost to enroll as an Independent Business Partner with Rastelli Direct is a one-time startup fee of $49.95. After enrollment, there is a $9.95 monthly maintenance fee for personalized web site support and account management.
Compensation Plan
Rastelli Direct Independent Business Partners earn 20% commission on all personal retail sales, as well as 2-5% on purchases and sales made by Members (customers) and Partners they enroll. They can also earn bonuses based on sales volume and rank.
Ray Rastelli, Founder and President
Tony Rastelli, Co-Founder and Vice President
Ray Rastelli III, Executive Vice President
Todd Perry, Chief Financial Officer
Luis Villalobos, Chief Operating Officer
Lauren Rastelli DeMarco, Vice President of Marketing
Swedesboro, NJ, June 17, 2014 -- Rastelli Direct, a company that provides deliverable gourmet foods, announces their embrace of a sustainable fish program for summer 2014. Sustainable fish is forecasted to be a top U.S. summer food trend for 2014 on restaurant menus and in stores alike. Rastelli Direct is accommodating the movement by introducing an eco-conscious initiative to provide customers wi...
Swedesboro, NJ, March 04, 2014 -- Rastelli Direct, an online provider of gourmet meats, seafood, and prepared meals, has set an agreement with Katama Foods, a manager of organic, sustainable food brands, namely organic beef. The new deal, which makes Rastelli the exclusive sales and marketing company for Katama, will allow the company to expand its offerings of organic and sustainable meats to con...
Swedesboro, NJ, February 04, 2014 -- For decades, losing weight has consistently been the most popular resolution people make for the New Year. Staying fit and healthy is the fifth-most popular. However, only 46% of people tend to stick with their resolution for longer than six months. Rastelli Direct, in an effort to make 2014 a more successful year for its customers, has rolled out new products ...
Swedesboro, NJ -- The holiday season is all about giving, and so is Rastelli Direct. The online provider of gourmet meats, seafood, and gifts is already known for its charitable Meal 4 a Meal program, but has decided to give back to its customers as well as the community. For that reason, every order placed earns customers Rastelli Direct Dollars to be used toward future purchases with no enrollme...
Swedesboro, NJ, December 03, 2013 -- During the holidays, it's difficult not to become aware of the millions of families across the country wondering where their next meals are going to come from. Rastelli Direct, an online provider of gourmet food, is well aware of this, which is why they're heavily emphasizing the benefits of their Meal 4 a Meal program in the coming weeks. The Meal 4 a Meal pro...
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