Rendi Review and Profile
Overview, company details, product information, news, events, rankings and Rep listings for Rendi.
Rendi Overview
Rendi no longer appears to be active as a direct sales company.
Original Npros business profile for Rendi, preserved below for archival purposes:
Rendi was a personalized home décor company founded by Mark and Annie Danielson in Trinidad, Colorado. The business launched in October 2010 as an extension of Danielson Designs, the couple's established home décor manufacturing company. Annie Danielson served as founder and president, while Mark Danielson served as chief executive officer. By 2014, Rendi employed 26 people and operated a 32,100-square-foot manufacturing and fulfillment facility in Trinidad.
The company specialized in customizable picture frames, decorative signs, wall décor, photo displays, and personalized gifts. Customers could select the wording, colors, fonts, photographs, and other design elements used in each product. Rendi also developed its Tag It mobile application and Story Boards, which allowed customers to turn digital photographs and written memories into physical displays. Products were made in Colorado using reclaimed wood and water-based finishes. Rendi also directed a portion of its sales toward projects providing clean drinking water to communities in Africa.
Rendi sold through independent representatives known as Stylists, who marketed products online and through home parties. Party hosts could earn free and half-priced products, along with credit toward the purchase of a Stylist kit. The business kit was historically priced at $199 and included samples, catalogs, order forms, business cards, invitations, a personalized website, and marketing materials. After the initial three-month period, Stylists paid recurring website and internet-marketing fees.
Stylists earned retail commissions ranging from 25% to 35%. The compensation plan also paid monthly bonuses of 3% to 7% on sales volume generated by personally sponsored Stylists through three levels, along with leadership bonuses of 2% to 3% on qualifying group volume. Rendi therefore operated as a multilevel direct-selling company rather than solely as a conventional home-party retailer.
Thirty-One Gifts acquired Rendi LLC in 2018.
Enrollment Options
It costs $199.00 to purchase a Style Kit and enroll as a Rendi Stylist. The Style Kit includes a tote bag, a fast start guide, catalogs, order forms, three months of a personalized website which customers use to create their personalized products, product samples, invitations, business cards, brochures, and three months of free internet marketing. After the first three months, there is a $7.95 monthly website fee and a $4.95 monthly fee for internet marketing.
Compensation Plan
Rendi Stylists earn 25%-35% commissions on retail sales via their Rendi website, monthly bonuses of between 3% and 7% on the commissionable volume of those they sponsor, up to three levels deep, and leadership bonuses of 2%-3% on the commissionable volume of their entire group.
Rendi Owners, Executives and Executive Consultants
Annie Danielson, Founder and President
Rendi News
No current news is available. Browse all work-from-home news.
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