REX WorldWide, pre-launched in November 2011, is a social enterprise with a fundraising-for-profit business model.
REX Worldwide sells “gift certificates” to support various charities and advocacies such as wildlife protection, children’s nutrition and education, environmental protection, poverty alleviation and micro credit. The company gives 51 percent of its fundraising proceeds from the sale of these gift certificates to charitable organizations. The remaining 49 percent is retained by the company.
From the company website: “The vision of REX WorldWide is to become the biggest For-Profit Fundraiser in the world. Together with our Social Entrepreneur we will change the idea of fundraising by creating a win-win situation to ultimately get the best of two worlds – helping the ones in need and helping the ones who are willing to give – that they prosper in life as well.
To become a REX WorldWide Social Entrepreneur requires online registration and purchase of a Fundraising License.
REX WorldWide’s compensation plan shares revenues from the fundraising of its Social Entrepreneurs. Social Entrepreneurs earn 5% retail commission when their personally referred supporters purchase gift certificates, and can also qualify to earn Unilevel and Team Match commissions.
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