Rippln is a new social application company in pre-launch, or “invite-only stage”. Rippln's marketing materials announce the company's intention to market a suite of smart phone apps which they claim will monetize users’ social influence. They are currently in the “stealth mode” of marketing campaign, adding new members via referrals.
According to pre-launch site and videos, Rippln's primary application is one that aims to bring transparency to the social engagement business. According to the company website, “with Rippln, people will finally be able to see the impact of their social graph on the market and have the chance to profit from it.”
“We are building a family of people here, who have come together for a like minded vision of doing good in the world, and doing good for ourselves at the same time.”
Rippln is currently in an invite-only stage. According to the company, they will use “an incentivized sharing platform.” Users who are “fans” will be able to use the app, but will be offered the option to ‘level up’ to a “player” membership. Rippln will make player memberships available for purchase in June.
Rippln intends to monetize users’ social influence. The details of their compensation plan are still being examined by the company’s legal staff and have not yet been released.
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