Ruby Ribbon is a social commerce company pioneering a new segment of apparel with a unique shapewear fashion collection. Using its own "Intomi" technology, Ruby Ribbon's clothing incorporates shapewear into everyday wardrobe favorites, with the goal of making every woman feel ‘’beautiful inside and out.’’
Ruby Ribbon was founded by a working mom, Anna Zornosa, who was inspired to create flexible, rewarding opportunities for stylish, dynamic women, who are eager to write their own rules for success.
The collection is sold by a network of Independent Stylists, who introduce the products one-on-one at in-home trunk shows and on their own individual e-commerce sites.
At Ruby Ribbon Trunk Shows, customers receive personal attention and fit assistance, and are able to try on the shapewear and shaping basics in the company of their friends in a fun, casual environment. Hostesses of qualifying Ruby Ribbon Trunk Shows receive 15% of total sales in free merchandise, at least one half price item, and a hostess booking award of one item at 75% off when one of their guests books a trunk show.
New Ruby Ribbon Independent Stylists are required to purchase a Hello Kit for $199.00, which includes clothing samples, catalogs, brochures, order forms, a display sign, a mesh lingerie bag, business cards and an ecommerce site for two months.
Ruby Ribbon Independent Stylists earn commission on their personal sales, plus additional income from their team’s sales when they recruit others.
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Ruby Ribbon Closes 7.5 Million in Series C Funding, Plans Expansion
BURLINGAME, Calif., Nov. 20, 2015 -- Ruby Ribbon, Inc. today announced that the company has closed $7.5 Million in Series C Funding. The Round was co-led by DBL Partners, of San Francisco, CA, and Direct Selling Capital of Dallas, Texas, and included participation from current investors Trinity Ventures and Mohr Davidow Ventures. With the closing of the round, the company will add two board membe...
Ruby Ribbon Launches New Collection to Support Fight Against Breast Cancer
Burlingame, CA - September 15, 2014 -- Ruby Ribbon, a fashion company with products sold exclusively through technology-empowered Independent Stylists, announced today that it will team with its sales force to raise funds for breast cancer research and treatment. During the month of October, the sale of seven designated products - including versions of the company's award-winning shapewear - will ...
Ruby Ribbon Announces Launch of Mobile Learning Platform
Burlingame, CA September 09, 2014 -- Ruby Ribbon announced today the launch of its CONNECT mobile learning platform. The platform is a training and development application designed for use by the company's sales force of Independent self-employed Stylists who sell Ruby Ribbon clothing at pop-up retail events in locations including homes, spas and offices. Ruby Ribbon is one of the first social sel...
Ruby Ribbon Announces Its First Senior Director
Burlingame, CA June 18, 2014 -- Ruby Ribbon announced today the promotion of Independent Stylist Regina Viscount of Linwood, NJ, to Senior Director. Viscount is the first Independent Stylist to reach this level of the company's career plan since the company launched in August 2012. In just 16 months, Viscount has become a trailblazing leader at the company. She has built her personal sales tea...
Ruby Ribbon to Host Dream Big Tour in Dallas
Dallas, TX -- 04/28/2014 Ruby Ribbon, a California-based social commerce apparel company, will be glad to welcome Dallas into its family this May 8th. The CEO and Founder, Anna Zornosa, will host the party to celebrate and meet their new and potential clients. The Dream Big Tour in Texas will be held at the Dallas Marriott Quorum from 6 PM - 8:30 PM CDT. Dream Big in Texas TourLasca Weiss, D...
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