Healthient and Time Associates

As of September 23, 2010, Time Associates, Inc. was acquired by Healthient, Inc., in a reverse merger transaction. The company was formerly known as Time Lending, California, Inc. and changed its name to Time Associates, Inc. in March 2009. Time Associates was founded in 1996 and is based in Orange, California.

From the SEC Filing:

Effective as of October 5, 2010, Time Associates, Inc., a Nevada corporation (the "Registrant") entered into an agreement and plan of reorganization dated as of September 23, 2010 (the "Reorganization Agreement") with Healthient, Inc., a Nevada corporation ("Healthient") and Healthient shareholders. In accordance with the terms and provisions of the Reorganization Agreement, the Registrant acquired Healthient in exchange for 43,618,356 newly issued "restricted" shares of common voting stock of the Registrant to the Healthient shareholders on a pro rata basis for the purpose of effecting a tax-free reorganization pursuant to sections 351, 354 and 368(a)(1)(B) of the Internal Revenue Code of 1986, as amended. As a condition of the closing of the share exchange transaction, a majority shareholder of the Registrant cancelled all of his 188,572 shares. In addition, as a condition of the closing of the transaction, the Registrant spun off its operating subsidiary, Time Marketing, Inc. Pursuant to the terms of the Reorganization Agreement, each one (1) share of common stock of Healthient has been exchanged for three (3) shares of the Registrant's common stock. Following the Closing Date, there were 43,778,433 shares of the Registrant's common stock outstanding. Immediately prior to the Closing, there were 160,077 shares issued and outstanding (assuming the cancellation of the shares held by the majority shareholder at the closing).

Primary Shareholders:

Mark Flanagan, Secretary 9,000,000 20.38%

Scott Kufus (2) 8,781,000 19.89%

William Alverson, Director (3) 5,250,000 11.89%

Katherine T. West, President and Director 5,250,000 11.89%

William Lindberg, Treasurer and CFO 100,000 *

Judy Red 3,750,000 8.49%

William D. West (4) 3,000,000 6.79%

All executive officers and directors as a group (four persons) 19,600,000 44.39%

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