Overview, company details, product information, news, events, rankings and Distributor listings for USANA.
USANA Health Sciences is an active publicly traded health and wellness direct-selling company operating at USANA.com under the NYSE ticker USNA. The company was founded in 1992 by Myron W. Wentz and is based in Salt Lake City / West Valley City, Utah. USANA sells nutritional supplements, healthy foods, meal-replacement products, skincare, personal-care products, and related wellness items, with product categories including USANA Nutritionals Optimizers, Essentials/CellSentials, Foods, and Celavive skincare. The company reported $925.3 million in fiscal 2025 net sales and 387,000 active customers at year-end.
USANA operates through a direct-selling / MLM model using independent Brand Partners, formerly commonly described as Associates, along with Preferred Customers. The company's investor materials state that its products are distributed internationally primarily through direct selling, and the Direct Selling Association lists USANA as a member company using both party-plan and person-to-person sales strategies. USANA's 2025 materials also show 174,000 active core nutritional Brand Partners and 213,000 active Preferred Customers as of January 3, 2026.
The company's compensation plan rewards product sales, customer growth, and team development. In 2025, USANA announced compensation-plan enhancements that included a new 10% Sales Bonus on Brand Partners' and customers' first six months of purchases, new Milestone Bonuses, and other changes intended to increase early earnings and retention. Its SEC filings describe Brand Partner incentives as a major expense, with USANA reporting $102.3 million in commissions and incentives expense in fiscal 2025, equal to 44.7% of net sales.
USANA's legal and regulatory history includes securities litigation and California Proposition 65 matters. A federal securities class action filed in 2007 was dismissed with prejudice in 2008 after the court found the plaintiffs had not asserted actionable securities claims. California Proposition 65 notices in 2016 alleged lead-related warning violations involving several USANA Nutrimeal, Fibergy, MySmartShake, and MySmartBar products; the notices sought reformulation, warnings, and civil penalties.
Dr. Myron Wentz, Founder and Chairman
David Wentz, President
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SALT LAKE CITY, May 18, 2017 -- Years of hard work and dedication to creating the best nutritional products on the market has placed USANA at the forefront of the health and wellness industry. Because of USANA's quality supplements and commitment to being a top employer in the state of Utah, the company was recently awarded six medals at the 2017 Best of State Awards. This adds to USANA's already ...
November 24, 2016 -- USANA Health Sciences, Inc., a manufacturer of nutritional supplements, healthy foods and personal care products, announced Wednesday the appointment of current Co-CEO, Kevin Guest, as CEO of the company, as Dave Wentz has made the personal decision to step down as Co-CEO and a Board member.
The company said it will no longer utilize a Co-CEO management structure. The U...
SALT LAKE CITY, June 2, 2016 -- Creating products aimed to improve the health and wellness of the world is the mantra of USANA Health Sciences - and having those products contain pure ingredients with accurate labels is equally important. Which is why USANA considers a seal of approval from third-party tester ConsumerLab.com to be so important. The latest USANA supplement to be approved by Consume...
SALT LAKE CITY, May 11, 2015 -- To be considered the best takes years of hard work and dedication. Remaining the best is even more challenging. Yet USANA Health Sciences continues to show its competitors why it is an industry leader, claiming five Best of State medals for its innovative science and exceptional nutritional supplements, personal care and energy products.
"Year after year we p...
October 31, 2014 -- FOR the fifth consecutive year, USANA Health Sciences has been recognized as one of 52 dedicated Direct Selling Association (DSA) member companies to take part in the 2014 DSA Code of Ethics Communication Initiative. While participation in the program is optional for DSA member companies, doing so demonstrates USANA's dedication to promote and embody the industry Code of Ethics...
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