Overview, company details, product information, news, events, rankings and Rep listings for wakeupnow.
WakeUpNow is no longer active as an MLM/direct-selling company. On February 16, 2015, the company announced that it would cease all network-marketing operations in the United States effective immediately. The company said it would continue selling some products, including Awaken Thunder and WUN Fit, but the WakeUpNow MLM opportunity did not continue as a viable operating platform. The wakeupnow.com domain no longer functions as an active corporate direct-selling or IBO enrollment site.
Original Npros business profile for wakeupnow, preserved below for archival purposes:
WakeUpNow was a Provo, Utah-based direct-sales and network-marketing company founded in 2009. The company promoted itself as a technology and financial-wellness business designed to help people save, manage, and make money. Its public materials described the business as offering personal financial tools, budgeting and debt-management resources, discount access, and affiliate-network benefits.
WakeUpNow's product mix included subscription-based financial tools, shopping and discount services, energy and nutrition products, language-learning resources, identity-theft protection, telemedicine, tax-related tools, travel-club services, and related lifestyle benefits. The company's product positioning was unusually broad, combining financial education, savings tools, wellness products, and member discounts under a single subscription and business-opportunity platform.
WakeUpNow operated through an MLM/direct-sales model using Independent Business Owners. IBOs promoted monthly subscriptions, enrolled customers and other distributors, and earned compensation through customer sales, personal volume, and team-building activity. The company became especially visible through social media, youth-oriented recruiting, lifestyle marketing, conference events, and distributor messaging built around financial freedom and personal transformation.
WakeUpNow's legal and financial history includes its 2015 collapse and related litigation against former CEO Kirby Cochran. Company management alleged that Cochran's decisions and self-dealing had put the business on an irreparable negative trajectory; a related court order later dismissed the matter with prejudice after a settlement. WakeUpNow's own 2013 financial disclosure showed a $4.548 million annual net loss, a $10.401 million accumulated deficit, a $4.646 million stockholders' deficit, and going-concern doubts.
Company Goals
Wakeupnow's vision is "to inspire people worldwide to become financially independent, be free to be who they really are, and discover and fulfill their personal mission and purpose."
Enrollment Options
New wakeupnow Independent Business Owners pay $99.95 for a marketing suite and product and service suite.
Compensation Plan
Wakeupnow Independent Business Owners earn 10% retail commissions on customers they personally enroll, as well as bonuses and commissions on qualifying sales by IBOs in their downline. They can also earn commission by selling advertising to merchants.
Troy Muhlestein, Founder
Kirby Cochran, CEO
Jason Elrod, President
Company Blames Former CEO
WakeUpNow has closed all of its network marketing operations in the U.S. and laid the blame solely 9on its former CEO, Kirby Cochran. The company filed a lawsuit against Cochran and his family members who worked at WakeUpNow, alleging that Cochran bled the company dry with "rampant and reckless spending," gave jobs to family members including his wife, son and bro...
When we review a company, look for the Npros Business Certification. We add our certification only to companies we review that meet stringent criteria for reliability, experienced management, quality products, and what we believe to be a credible business model with a high probability of success for the company and company reps, distributors or associates.
Contact us for more information on having a home business certified by Npros.com.