XIMO Review and Profile

XIMO no longer appears to be active as a direct sales company.

XIMO Health is no longer active. The Utah nutritional-products MLM later operated under the XimoRocks and Ximo365 names before ending operations around 2019.

Original Npros business profile for XIMO, preserved below for archival purposes:

XIMO Health was a Salt Lake City, Utah, nutritional-products company established by at least 2008, when XIMO Health LLC filed a federal trademark application covering liquid and conventional dietary supplements. The early company marketed a liquid energy and weight-management supplement through independent distributors. In November 2010, former SendOutCards co-founder Erik Laver purchased XIMO Health and began rebuilding the company's products, packaging, website and distributor organization. The acquisition price was not disclosed.

XIMO's original flagship product was marketed as XIMO Gold or XIMO Golden Energy. The liquid supplement was sold in bottles and later in single-serving energy-shot packages. Promotional materials described a formula containing green-tea compounds, caffeine-related xanthines, antioxidants, niacin, trimethylglycine, white willow bark and an Ephedra species promoted as "golden ephedra." The company marketed the product for energy, mental focus, appetite control and weight management. These were company and distributor advertising claims rather than independently established medical benefits.

XIMO promoted its Ephedra ingredient as legal because the product was represented as containing no prohibited ephedrine alkaloids. That distinction was important because the FDA's 2004 regulation declared dietary supplements containing ephedrine alkaloids adulterated and illegal to market. The FDA rule did not categorically prohibit every botanical identified by the Ephedra name, but companies using such ingredients were expected to maintain evidence that their products contained no ephedrine alkaloids. No public FDA enforcement action specifically involving XIMO Health was identified.

The company sold its products through a multilevel unilevel compensation plan. A distributor-published description from November 2010 listed a wholesale cost of approximately $4 per bottle and a suggested retail price of $10. It described initial-order commissions of 25% on personally enrolled customers or distributors, 15% on the second level and 5% on the third and fourth levels. The plan also included residual commissions, a pool funded with 5% of qualifying initial-order volume, rank-achievement bonuses, a global bonus pool and a monthly automobile allowance at higher ranks. Monthly product orders or autoship were used to maintain commission qualification.

During the following years, the company increasingly used the XimoRocks identity and later promoted a health and weight-management community called Ximo365. XimoRocks maintained a Salt Lake City office, distributor websites, mobile sales tools and regular company training presentations. Ximo365 was still promoting company products and transformation programs during 2016, and public customer posts show continuing activity into 2018.

The business ended without a widely distributed closure announcement. Erik Laver's professional history lists his tenure as XimoRocks president and chief executive officer from October 2010 through April 2019, and no later evidence of product sales, distributor enrollment or commission operations was identified. The XIMO federal trademark was formally canceled on April 2, 2021. No acquisition, successor MLM or transfer of the distributor network was located.