Craig Johanson

Executive Bio History

Craig Johanson, Chief Marketing Officer

BS, Marketing - Boise State University

MBA, Utah State University

Product/Brand Management Responsible for concept, branding, pricing, launch, marketing, sales and management of hundreds of products worldwide for three network marketing companies

Marketing Strategy Responsible for distributor recognition, website development, corporate communications, creative strategy, design, key messaging, sales tools, product and brand management and international marketing strategies

Event Planning Participated in the concepting and execution of corporate city meetings, regional events, distributor recognition trips and corporate conventions

Sales Conducted hundreds of opportunity meetings, ranging from 100 to 5,000 attendees, presented at major corporate conventions of up to 10,000 attendees

Start-up Experience Held key positions of responsibility for two major network marketing companies during their hyper-growth and hyper-expansion phases and have played a major role in the period of critical decisions

2/13/2009 Source: Qivana Marketing Page

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