Rising quickly through the ranks, James was selected as assistant general manager of the company's Taiwan operations. His responsibilities included oversight of legal, distribution, and distributor support. He managed a staff of over 150 individuals through out Taiwan. After returning from Taiwan, James directed staff and systems throughout all of Asia, including setting up and implementing operations of 100 brick and mortar stores in China for his previous company. Later, he applied his extensive experience to become a founder and CIO of GoYin which marketed a blend of juices and herbs based on Traditional Asian Medicine. He continues to build and lead with Genesis PURE.