Toshizo Watanabe

Executive Bio History

Toshizo Watanabe, Chairman and CEO

Mr. Watanabe joined Nikken Japan in 1984. He is responsible for establishing Nikken in the United States and for expansion into Canada, Mexico and Europe. A lifelong student of direct marketing, he distinguished himself in 1973 by building the largest network in Yokohama City for a major direct marketing firm. He holds an MBA from Pepperdine University in California, in addition to a Bachelor's of Science from Brandies University in Massachusetts. Mr. Watanabe is clearly a leader who will guide Nikken to even higher levels of global success. In January 2004, he announced to the world his goal for Nikken to become the largest direct-selling company in the world. This plan is called Vision 2010. By the year 2010, Mr. Watanabe has challenged Nikken to:

Contribute to the worldwide education of wellness and prevention
Establish our global role in preserving the environment and fighting world hunger
Establish 1 million Wellness Homes
Develop 10,000 healthy millionaires
Create $5 billion in annual sales

3/27/2006 Source: Nikken Corporate Leaders Page

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