JavaFit was founded in 2003 by Scott Pumper, current company President, and Jose Antonio, a sports nutrition scientist who developed the formula for the coffee. In early 2007, Dave Briskie, an investor, became the CEO of JavaFit and the company acquired a 50% interest in its coffee roaster in November 2007.
The JavaFit opportunity employs a binary compensation plan with earnings coming from retail sales, and affiliate leadership bonuses. The company has core beliefs that focus on trust, respect, integrity, honesty, team work, loyalty, hard work, enthusiasm and passion. The company website has an extensive listing of over 37 frequently asked questions (FAQ) relating to both the opportunity and the products themselves.